Your personal values are important as they are the things that guide you in life, particularly when you make choices. Therefore, the better you understand your principles, the more effective you should be in decision-making and in leading yourself and others.
Here is an introduction to working out what your personal values are and how you prioritize them.
References
Ash, S. (October 5th, 2021). What are your values? [Video]. YouTube. Retrieved from https://www.youtube.com/watch?v=fPYHNPf5XpA&ab_channel=SimonAsh